Online reputation management efforts give a person the competitive edge. This is not just for driving sales, but for a lot more.
Social media, as well as content marketing, can actually drive sales in order to grow your business. But this is not for salesmen alone.
Presenting useful content to potential clients helps in getting more attention. This is exactly what is required. After all, the business owners are spending a lot on advertising initiatives only for getting attention. But advertising campaigns are expensive and may not really provide any real value to your potential customer.
But getting attention building up on your personal brand is definitely going to use less effort. Besides, it is more cost effective too. It will also have higher retention leading to brand loyalty in the process.
Hence online activity for individual publicity can include getting articles published regularly on top sites. These can be shared through social media platforms. They can be featured on review sites like IC Media Direct reviews along with industry news and such other important news articles. The aim is to provide as much information to people as people about a field in which you have expertise. Within no time there would be people following you on social media in order to engage with your content.
Another way to manage your online reputation is by controlling the first impression. When people search you, something good must come up. This is because people have a lot of trust in online search results. In case your search results come up with awards and other accolades, you have already built an enviable reputation about yourself. Always remember that your competitor is just a click away. In case your competitor appears more credible than you, customers will contact him first.
This is why you must scan your search engine results, in order to delete any negative results. This can be your college photos, unprofessional photos with old friends and so on.
Building your personal website can really help here. Make it as a central hub that has all information about you. This would include your education, experience, blog URL, relevant awards, and honors.