She is one of the members and directors of the Ad Council board with innovative and competitive leadership skills that have made her successful throughout her career and life. In 2013, she was honored with a Quantum Leap award for innovation and leadership at the AWNY Game Changer Awards. In 2014, she was named as the woman to watch in the advertising pages. She is known for her great ability to grow companies in a short amount of time. Each time she goes into a company one is almost certain there will always be results in work done.
Since her graduation from the University, Lori Senecal has been busy making the places she has centers better than she found them. It is evident due to the successes that bring with her to the companies she gets the privilege to work for the companies. Lori served as CEO and President of the MDC Partner Network. She was responsible for deepening MDC’s working and model, driving a strategic vision to fuel cross-collaboration and growth throughout the network.
However, before Lori worked with MDC Partner, she was the CEO and Global Chairman of kbs+. Under Lori Senecal leadership, kbs+ organized by Crain’s as the best place to work in NYC and it grew from 250 private agency person to 900 people worldwide. Kbs+ for three consecutive years was on the Standout Agencies list by the Advertising Ages.
She also worked for McCann Worldgroup as Global Chief Officer and later moved to the McCann Erickson as President of the flagship New York office. Her new role at the CP+B will have her oversee the global expansion and the coordination of over eight international offices. Check out: http://lorisenecalglobalceo.com/
This change happened after infinity awarded its $450million global accounts to the CP+B company in October 2016. Higher officials at the company are pleased because while her move to the agency does not change the responsibility of any staff member, it adds value to the business as a whole.
Lori joined CP+B agency and had made a tremendous impact on both the culture and business of CP+B. Since her joining, she has seen the company making steps towards becoming collaborative, inventive and agile new global agency by offering strong local market fair with consistency internationally.
Under her leadership as the global CEO of CP+B, and a strong focus on talent Lori has fueled company’s growth and development across geographies and disciplines. Recently, Advertising Age named her as among four Agency Executives to watch. Through her, Crispin Porter + Bogusky was appointed in the Creativity Innovators of the year category.