Crispin Porter & Bogusky (CP+B) is lucky to have Lori Senecal as their Global CEO. She is a woman of many talents with a diverse background in the business world. Her resume is not the only thing that is impressive about her although, let’s be honest, working with big names such as Coca-Cola, Applebees, Nabisco, Nestle, Xbox, plus much more. Seneca knows what people want to see and hear, it is one of the many reasons she is thriving in the very competitive advertising field. She has won numerous awards for her achievements through her career. Lori Senecal has worked in every leadership position to improve the working model and make major changes for the benefit of her company. For more details visit Adweek.
According to Campaignlive, at the age of 52, Lori Senecal has accomplished more than most people do in a lifetime. She is a force to be reckoned with. She has experience as an entrepreneur, in 2003 she co-founded TAG Ideation, an advertising company targeting young adults. The company knew that the younger generation was different in how they view and receive marketing. They began working to innovate ideas, then implemented them, to reach Millenials in a new way. They helped their clients reach new clientele with humor and social media outlets, many of their commercials went viral. You can visit Crunchbase for more.
Lori Senecal has ample experience as a CEO outside of her current position with CP+B. Previously she was Chairman and CEO of Kirshenbaum Bond Senecal + Partners. She is recognized for growing that agency from 250 people to 900 employees worldwide. Prior to that position, she was President of McCann NY. It can easily be said that Lori Senecal has exemplary leadership skills. She has insider knowledge of digital marketing, interactive marketing, creative strategy, and so on. Through tireless hard work and a stellar work ethic, Senecal has made a name for herself in an industry often dominated by men. Her influence continues to grow along with her award-winning skills.
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